Voice Assistants
Siri Remains The Most Used Mobile Voice Assistant
Even though Android is the dominant operating system on the smartphone market, Apple’s Siri leads the U.S. market for voice assistants on mobile phones with 45.65 percent. Even though available on most Android devices, the Google Assistant only has a market share of 28.9 percent while Samsung’s Bixby even ranks below Amazon’s Alexa, a voice assistant which is not native to any Smartphone.
U.S.: consumer preference on in-car voice assistant types 2023
Smartphone operating system market share in the U.S. 2018-2024
Leading smartphone market share in India 2025, by model
U.S.: preferred in-car voice assistant feature by consumers 2023
Apple's share in the Hong Kong smartphone market 2017-2025
Smartphone market share in Hong Kong 2018-2024, by vendor
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