Whether it be food, activities, or a place to stay, personal preferences often reflect cultural nuance. Booking.com's Travel Trends 2025 shows that while hotels remain the leading choice worldwide, second preferences differ by region. Resort stays are especially popular in China and India; travelers from Brazil and the U.S. often stay with family or acquaintances; and Europeans are just as likely to choose short-term rentals. Comfort may be a universal priority, but the meaning of “home away from home” varies widely.
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