How Branded and Independent Hotels Reach Travelers

Sponsored post by Booking.com

Worldwide, the most common way consumers book a travel accommodation is still directly with the provider, often through the provider's website. According to a study by Skift this share of direct bookings has increased for independent hotels from 2019 to 2024. Branded hotels, on the other hand, have seen a reasonable change in bookings through online travel platforms, which has shifted from 34% of bookings in 2019 to 26% in 2024.

Thomas Hinton
Data Journalist

Infographic: How Branded and Independent Hotels Reach Travelers | Statista

Description

This infographic shows the distribution mix of the global hotel industry with a comparison between independent hotels and chains.

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Holiday accommodation in the UK: Weekly household expenditure 2022, by gross income
Holiday accommodation in the UK: Weekly household expenditure 2022, by gross income
Key data on hotels and holiday accommodation services in Malta 2024
Key data on hotels and holiday accommodation services in Malta 2024
Holiday accommodation in the UK: weekly household expenditure 2022, by age
Holiday accommodation in the UK: weekly household expenditure 2022, by age
Employee number of holiday accommodation establishments in Norway 2022, by city
Employee number of holiday accommodation establishments in Norway 2022, by city
Turnover of holiday accommodation establishments in Norway 2022, by city
Turnover of holiday accommodation establishments in Norway 2022, by city
Number of holiday accommodation establishments in Norway 2022, by city
Number of holiday accommodation establishments in Norway 2022, by city

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